Beauty in the scope of Youtube

In the Eye of the Beholder: Asian American YouTube Beauty Bloggers

Chang, S. (2014). In the Eye of the Beholder: Asian American YouTube Beauty Bloggers. Thinking Gender 2014.

  • Summary: Analyzes the impact of Asian American Youtube Beauty vloggers and details what successes they have had. It studies what techniques or strategies each vlogger used towards success and why it may have been successful.
  • Research methods: used sources from other researcher as references with a combination of observations made online
  • How was data collected & analyzed: Four different Youtubers were analyzed, based on their popularity- Michelle Phan, Jen Chase (frmheadtotoe), Jenn Im (clothesencounter), Weylie Hoang (IlikeWeylie)
  • Conclusions: A major aspect of beauty vloggers’s popularity: a cultivation of community they form in their approaches to vlogging- specifically in the Asian American community as it provides a counter culture to mainstream- creating new role models that are different
  • Relating to research proposal: Allows for analysis of current digital landscape in regards to beauty vlogging.

Making up Art, Videos and Fame: The Creation of Social Order in the Informal Realm of YouTube Beauty Gurus.

Spyer, J. (2011). Making up Art, Videos and Fame: The Creation of Social Order in the Informal Realm of YouTube Beauty Gurus.

  • Summary: Covers background history of Youtube & its impact on building community when used by beauty gurus.
  • Research methods- how would I do it myself: 
    what it is that makes somebody want to become part of this group?
    What do they talk about besides makeup? Do they have specific forms of organization? How does one moves inside this group?
  • How was data collected & analyzed: 1) at what moment in life they first acquired an interest in cosmetics? How did it start and with whose support? And 2) what do you normally keeping your box of cosmetic accessories and why? Spent a month “living” among guru’s influence- observation, immersion, dialogue, etc.
  • Relating to research proposal: Notes factors of motivation, collaboration, organization, community as proponents of success on the online landscape for beauty vlogging. Influential elements of lovemarks to be noted.

YouTube: Online video and participatory culture.

Burgess, J., & Green, J. (2013). YouTube: Online video and participatory culture. John Wiley & Sons.

  • Summary: Identifies Youtube’s importance in the context of  mainstream media, pop culture, a social network, cultural politics, future uncertainties. It critically examines the site & its surrounding debates- centralizing on struggles for authority & control in the new media environment. Challenges ideas about cultural production & consumption
  • Research methods- how would I do it myself: surveys, empriical research, video observations
  • How was data collected & analyzed: Surveyed site’s most popular content. Draws on a range of theoretical sources, empirical research, videos & studies conducted
  • Conclusions: Youtube has a major impact on life & society today
  • Relating to research proposal: Lays out Youtube landscape in different contexts, allows for perspective- looks at audience & amateur producers as well as pre-Youtube
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Beauty in the scope of Youtube

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